Alexa Chung

Photo model and TV-presenter Alexa Chung has been a great advocate for the Breton Striped Shirt.

In 2007, Chung came to the attention of the fashion press for her distinctive, quirky style. She frequently appears on Best Dressed Lists, in fashion magazines and on the front row of fashion shows. In December 2009 she came top in Vogue's Style List. She has dismissed the notion of being an It girl, saying “there’s not much to being an It girl. It’s really quite a depressing title to hold”.

I can't be bothered with the celebrity side of things, but someone doing good work for the marinière, sexual health, the Aids Fund and many more ngo's deserves a place here.