Friday, September 10, 2010

On the Success of the Marinière

Jean Paul Gaultier poses in the hallway of the ELLE Décoration apartment at Paris’s Cité de l’Architecture, which he recently swathed in the iconic blue-and-white fabric

The marinière, has spilled off Paris runways and onto the streets of just about every city in the industrialized world. Managers of the two Brittany-based brands that have produced the boat-necked top for decades say business is booming: At Saint James, first-quarter sales of the shirts were three times those registered during the same period last year; at Armor-Lux, purchases of the lightweight jersey version were up 250 percent.
Read more at FranceMagazine.

 A circa 1900 photo of French sailors wearing marinières (the fellow to the right also sports a vareuse)

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